Peggy Coffeen has dedicated the past 15 years to sitting across the table with dairy farmers around the country, asking questions, telling their incredible stories and connecting them to resources. She is the founder of Uplevel Dairy, a platform for next-level business, management and leadership for dairy owners and managers, and host of the Uplevel Dairy Podcast.

A dairy girl at heart, Peggy grew up milking cows in a tie-stall barn on her family farm in southern Wisconsin before pursuing a degree from the University of Wisconsin – Madison in agriculture journalism and a career in writing and communications. She served as the dairy and livestock editor for the Agri-View newspaper before dedicating 9 years as an editor and podcast host for Progressive Dairy and founded Uplevel Dairy in 2022.

Peggy and her husband Kevin live near De Pere, Wisconsin, and have four children ranging in age from 5 to 22 years old. Their hobby farm is home to P’ri CBD, a direct-to-consumer brand of hemp-based wellness products, as well as Overland Acres registered Holsteins and Red and Whites. Outside of business, you can find her on a training run to hit her half marathon goals. She also gives back to youth by coaching her favorite sport: dairy quiz bowl.